GISELA AND THE GROWH OF THE BUTTERFLY ARTISAN GROUP
November 23, 2022
by Campbell Plowden
October 8, 2022
I remember meeting Gisela at her house in Brillo Nuevo in 2009 when it was full of artisans from teenagers through her 70+ year old mother-in-law weaving something. Gisela was rather shy and had a witty self-deprecating sense of humor, but she showed great creativity by weaving a novel four colored model of a belt with finely spaced diagonal lines.
Ten years later, Gisela was the first woman in her village to bring together a group of artisans in a formal way. Two years ago, she got a grant from the regional government to support her group’s marketing. They contracted Amazon Ecology to give them some basic training in the use of their new computer and social media.
While Gisela was very sad with the recent passing of her father Don Manuel, she came by our house in Brillo Nuevo one night to chat. It was amazing to hear about her group’s progress. Her group is called the Butterfly Artisan Association of Brillo Nuevo. It has 15 active members who make different types of crafts. Pamela learned to make butterflies in our workshops and now guides others in her group to fill large orders for the Ministry of Culture. It’s a good deal for them because this buyer pays well for simple one-color models with fewer demands about the quality.
Lucio learned to make woven birds with us and now makes new models of other Amazon species. He also has filled an order to make placemats and tapestries with multi-colored cane strips for a hotel and restaurant. His son Jhimi makes hundreds of calabash rattles and maracas for us. The rest of the group make unique models of chambira hot pads and placemats and sell belts and guitar straps to us.
Gisela recently won a national design contest for a large oval placemat with colors from the Peruvian flag which she will make to present when she receives her prize in Lima next month.
We of course want our artisan partners to keep working with us, but I feel a nice sense of accomplishment that our multi-discipline trainings are launching artisan groups to create and find new markets for crafts through their own initiative.
We saw a wide variety of tiny tetras, angel fish, arawanas, pirañas, electric eels, spotted stingrays, striped catfish, beautiful discus and other popular ornamental species. They also had sabalo whose export for the aquarium trade is banned since it is a vital source of protein and income for fishing families in the region.
The Marca Loreto gives Garza Viva the right to use the brand for two years. Its benefits include officially recognizing the quality of our products and certifies they were genuinely made in Loreto. This seal can increase their appeal and prestige at local, national, and international levels and create opportunities to participate in national and international events and fairs to increase visibility and sales.
"I had heard about marketing before, but didn't I didn't quite understand what it meant. Now I know how it can help us share the story behind our crafts and reach more people." - Angelica - artisan from Ancon Colonia
